Marketing Training

Learning By Doing

A great way to learn marketing is by doing marketing. This can be accomplished in a few ways. A great way (in my opinion) is through simulations. There are many to choose from. I train people with one called Markstrat. It’s been around for 35+ years, is used by many of the best business schools in the world, and is very popular.

I have been teaching students and business clients with Markstrat for 12+ years. Feedback is overwhelmingly positive, with many students reaching out to me years later to tell me how their experience with the program has bled into their work lives.

Through the simulation, your employees will learn about all the major functional areas of marketing, how they fit together, and how they impact firm value. Done in a risk-free environment, students walk away with vast knowledge of marketing, much more than they would learn from a textbook or traditional seminar.

This simulation is appropriate for marketing teams, new employee onboarding, sales teams, executives, and any organization interesting in training up their employees on a holistic view of marketing.

Please reach out for a free consultation on how your company could benefit from a Markstrat based instructional seminar.