Marketers, what functions are you responsible for in your organization? Traditionally, marketing is considered to be just the communications focused activities, e.g. advertising and digital marketing. However, it is important that the other areas of marketing are at least on your radar. Activities like pricing and distribution should be in the conversation, even if they are carried out by other departments. Communication between these functions is absolutely crucial to improve your chances of success in the marketplace.

Does your organization have all of these functions interact on planning, problem solving, etc.? Do your employees know how all these pieces fit together and how working together can create some amazing synergies?